Helping Researchers Communicate About Their Work

This week, I attended an excellent on-campus workshop geared toward helping researchers communicate about their work. Terry Devitt, the presenter, shared these tips for researchers to employ when contacted by the media:

  • Use analogies and metaphors
  • Drop the jargon
  • Use numbers
  • Provide context
  • Use everyday examples
  • Provide supporting materials (links, photos, reports, etc.)
  • Be responsive (deadlines are quick!)
  • Ask questions
  • Be careful what you say
  • Never go “off record”

To this list, I would also add:

  • Keep your communications colleagues updated (especially about research progress and media inquiries!)