Over the last few weeks, I’ve had several conversations with people who are interested in establishing a basic plan for web communications and social media. We’ve all read articles that mandate certain approaches: blog daily, tweet six times per day, post Facebook page updates five times per week. These goals are great … for some organizations. However, the best goals and approaches for your organization are those that are sustainable in your context.
Just getting started? The best approach might be to start out by focusing on one platform. It’s okay to say that for your organization and your context, publishing a blog post once a week is a success. Once you’re up and running and consistently hitting your goal, then you can consider whether you want to stick with your current approach or set a new goal.
Sustainable and realistic goals lead to lasting success. Don’t let Mashable dictate what works best in your context.
Libby Dowdall 