It’s time to share the love. Although there are tons of great writers and thinkers out there, there are a few content curators who consistently deliver delightful, niche lists. Here’s a few of my favorites:
- Your Higher Education Marketing Newsletter from Bob Johnson
This monthly newsletter always includes great marketing and higher ed links I haven’t seen anywhere else.
- Friday Five posts from Andrew Careaga
Friday Fives often touch on editing, leadership, creativity, and other more general business insights that relate to higher ed. Editors rejoice!
- Favorite Links posts from Woychick Design
Patience, grasshopper. These posts only appear every few months, but when they magically appear in your feed reader, they will contain great links about nonprofit trends and social media, along with other delightful surprises.
- Six Links Worthy of Your Attention posts from Mitch Joel
These posts tend to highlight the week’s best articles (that you somehow missed) from more mainstream media outlets. Typical content is business-focused; many links relate to design and publishing.
Who have I missed? I’d be happy to let other curators do the hard work for me, so point me in the right direction!
Over the last few weeks, I’ve had several conversations with people who are interested in establishing a basic plan for web communications and social media. We’ve all read articles that mandate certain approaches: blog daily, tweet six times per day, post Facebook page updates five times per week. These goals are great … for some organizations. However, the best goals and approaches for your organization are those that are sustainable in your context.
Just getting started? The best approach might be to start out by focusing on one platform. It’s okay to say that for your organization and your context, publishing a blog post once a week is a success. Once you’re up and running and consistently hitting your goal, then you can consider whether you want to stick with your current approach or set a new goal.
Sustainable and realistic goals lead to lasting success. Don’t let Mashable dictate what works best in your context.
Convincing your team members to blog can be challenging. Whether they’re short on time, skeptical about blogs or hesitant writers, it’s tough to keep a consistent blog calendar without support from your team.
But even if your colleagues aren’t jumping to contribute posts, a little creative thinking could increase the quantity of material at your disposal. When your request for written posts don’t pan out, try video.
Conduct a video interview with a colleague and work the clip into your post. Or, if the video interview is mediocre, work from the video interview to ghost write a post. Make sure to incorporate quotes from the video, which will add some variety to the tone of your blog.
Related video: How To Get A Truckload Of Blog Posts From People Who Hate To Blog