Convincing your team members to blog can be challenging. Whether they’re short on time, skeptical about blogs or hesitant writers, it’s tough to keep a consistent blog calendar without support from your team.
But even if your colleagues aren’t jumping to contribute posts, a little creative thinking could increase the quantity of material at your disposal. When your request for written posts don’t pan out, try video.
Conduct a video interview with a colleague and work the clip into your post. Or, if the video interview is mediocre, work from the video interview to ghost write a post. Make sure to incorporate quotes from the video, which will add some variety to the tone of your blog.